Kurzbeschreibung:

An holistic picture of strategic management, with each topic highlighted on a diagram to show how it fits into the whole strategic management process. Provides South African examples and case studies to illustrate the latest trends, particularly the history, development and strategy of South African Breweries (SAB Limited). Includes key terms, summary questions and answers, relevant websites and recommended reading lists. Aimed at students of business management, corporate companies, management training programmes and small businesses. Contents include the following:
Strategic direction and environmental analysis
Aligning strategy with industry life cycle
Strategic analysis and choice
Strategy implementation and change management
Continuous improvement through strategic control and evaluation
Contemporary strategic applications
Strategic management in not-for-profit organisations
Strategic management concepts in the global marketplace