Kurzbeschreibung:

Make community building your ultimate business growth strategy
In Customer Communities, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, youll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.
The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. Youll also find:
Strategies for creating a cross functional customer engagement team
Techniques for building community in places that arent the web or on social media
Ways to bring your organizations culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.